红点品牌与传达设计大奖（Red Dot Award: Brands & Communication Design）设立于1993年，是一项全球性的赛事，每年举办一次。2019年，「红点传达设计奖」更名为「红点品牌与传达设计奖」。这一新方向为品牌在传达设计比赛中提供了更大的平台。品牌类别专注于品牌，评估制造业和服务业公司的综合品牌影响力。传达设计类别专注于项目和活动，设计师、机构和公司可以提交其完成的项目和活动。红点新锐设计奖是红点品牌与传达设计大奖的一部分，欢迎年轻的设计师参赛。所有的参赛作品将由红点评审团依据中心主题「寻找优良设计与创意（In search of good design and creativity）」来进行评选。

备受瞩目的2024 德国红点品牌及传达设计大奖 Red Dot Award: Brands & Communication Design于11月1日在德国柏林举行颁奖典礼，公布了6个作品斩获红点至尊奖（Red Dot: Grand Prix）；毕业于中国澳门科技大学朱传涛「La Divina Commedia」作品荣获红点新锐设计奖（Red Dot: Junior Prize），并获得10000欧元的奖金。据官网数据统计，本届共有59个作品获得红点最佳设计奖（Red Dot: Best of the Best），以及若干个作品获得红点奖（Red Dot）。

2024 德国红点品牌及传达设计大奖

Red Dot Award: Brands & Communication Design 2024

红点至尊奖&红点最佳设计奖获奖名单

红点至尊奖 Red Dot: Grand Prix

01

空间传达 Spatial Communication, 品牌门市 Brand Store

作品名称：Beauty from Within

获奖者：SHISEIDO CREATIVE Co., Ltd., Tokyo, Japan

Hakuten Corporation, Tokyo, Japan

业主：SHISEIDO Co., Ltd., Tokyo, Japan

02

展览设计 Exhibition Design

作品名称：Jorakay Pavilion 2024

获奖者：DUCTSTORE the design guru Co., Ltd., Bangkok, Thailand

业主：Jorakay Corporation Co., Ltd., Bangkok, Thailand

03

空间传达 Spatial Communication,公共装置 Public Installation

作品名称：Mirror Me

获奖者：Elastique. GmbH, Cologne, Germany

业主：Elastique. GmbH, Cologne, Germany

04

系列海报、宣传海报 Self-Promotional Campaign, Poster Series

作品名称：Masters – Interbrand’s Best Spanish Brands 2023

获奖者：Interbrand, Madrid, Spain

业主：Interbrand, Madrid, Spain

05

年度报告Annual Reports

作品名称：PUMA Online Annual Report 2023

获奖者：3st kommunikation GmbH, Mainz, Germany

业主：PUMA SE, Herzogenaurach, Germany

06

数字宣传 Digital Campaign

作品名称：855-HOW-TO-QUIT-(OPIOIDS)

获奖者：Raw Materials, Austin, USA

SERVICEPLAN GERMANY, Munich, Germany

业主：Anzen Health, Chicago, USA

红点最佳设计奖Red Dot: Best of the Best

07

界面与用户体验设计 User Interface Design

作品名称：ZEISS NavX

获奖者：Clarity, Los Altos, CA, USA

Airlift, San Francisco, CA, USA

业主：Carl Zeiss X-ray Microscopy Inc., Dublin, CA, USA

08

包装插图 Packaging Illustrations

作品名称：yiayia and friends

获奖者：BEETROOT DESIGN GROUP, Thessaloniki, Greece

业主：NACARO FOODS, Thessaloniki, Greece

09

字体设计 Typeface

作品名称：TT Espina

获奖者：TypeType Foundry, Astana, Kazakhstan

业主：TypeType Foundry, Astana, Kazakhstan

10

年度报告 Annual Reports

作品名称：Thinking Ahead: A New Renaissance – Bosch Megatrend Report M12

获奖者：Strichpunkt GmbH, Stuttgart, Germany

业主：Robert Bosch GmbH, Gerlingen, Germany

11

装置 Installation

作品名称：The Elevation of Gravity – Milan Design Week 2024

获奖者：1zu33 GmbH, Munich, Germany

业主：Gaggenau Hausger?te GmbH, Munich, Germany

12

出版印刷宣传 Print Campaign

作品名称：The ad that should have been

获奖者：Jung von Matt AG, Hamburg, Germany

业主：Hyundai Motor Company, Seoul, South Korea

13

3D计算机绘图 3D Computer System

作品名称：Space Trash Signs

获奖者：Moby Digg, Munich, Germany

SERVICEPLAN GERMANY, Munich, Germany

业主：Privateer Space Inc., Kihei, HI, USA

14

计算机动画 Computer Animation

作品名称：SkinCeuticals Brand Assets

获奖者：Media.Work, Los Angeles, USA

业主：SkinCeuticals, New York, USA

15

系列海报 Poster Series

作品名称：POSTER Restaurant

获奖者：BEETROOT DESIGN GROUP, Thessaloniki, Greece

业主：POSTER Restaurant, Thessaloniki, Greece

16

数字解决方案 Digital Solutions

作品名称：PGA TOUR Vision

获奖者：Work & Co, New York, USA

业主：PGA TOUR, Ponte Vedra Beach, FL, USA

17

品牌设计 Brand Design

作品名称：Paris 2024 – Look of the Games

获奖者：W Conran Design, Boulogne-Billancourt, France

业主：Paris 2024 Comité d’Organisation des Jeux Olympiques et Paralympiques, Saint-Denis, France

18

出版与印刷物 Publishing & Print Media

作品名称：Paper Peep Show & Invitation – The Grand Campari Hotel

获奖者：Denis Widmann Design Studio, Erding, Germany

业主：Campari Deutschland, Munich, Germany

19

品牌设计与识别 Brand Design & Identity

作品名称：Once – Everything, everywhere, all at once

获奖者：Resoluut, Amsterdam, Netherlands

业主：Once, Amsterdam, Netherlands

20

数字解决方案 Digital Solutions

作品名称：Mutabor.ai – AI for Brands

获奖者：MUTABOR, Hamburg, Germany

ASTRAL Kreativ GmbH, Munich, Germany

业主：MUTABOR, Hamburg, Germany

21

界面设计 Interface & User Experience Design

作品名称：MSP 320 – Automated Digital Slide Scanner

获奖者：Curiosis Inc., Seoul, South Korea

PEOPLE INSIDE, Seoul, South Korea

业主：Curiosis Inc., Seoul, South Korea

22

广告 Advertising

作品名称：Make Pride

获奖者：Microsoft Brand Studio, Redmond, USA

Sterling Brands, New York, USA

O0, Kyiv, Ukraine

业主：Microsoft, Redmond, USA

23

电影与动画 Film & Animation

作品名称：Lufthansa Pride Campaign 2023 – The World Says Yes to You

获奖者：Accenture Song Germany, Hamburg, Germany

RadicalMedia, Berlin, Germany

业主：Deutsche Lufthansa AG, Frankfurt/Main, Germany

24

展览设计 Exhibition Design

作品名称：Jorakay Pavilion 2023

获奖者：DUCTSTORE the design guru Co., Ltd., Bangkok, Thailand

业主：Jorakay Corporation Co., Ltd., Bangkok, Thailand

25

电影与动画 Film & Animation

作品名称：IBM Quantum System Two

获奖者：MAP Project Office, London, United Kingdom

Colors and the kids, Berlin, Germany

业主：IBM, Yorktown Heights, NY, USA

26

广告 Advertising

作品名称：Hyundai gets its driver’s license

获奖者：Jung von Matt AG, Hamburg, Germany

业主：Hyundai Motor Company, Seoul, South Korea

27

书籍 Book

作品名称：History of Kite

获奖者：Bingyan Xue, Nanjing, China

业主：Jiangsu Phoenix Fine Arts Publishing House, Nanjing, China

28

户外／环境广告 Out-of-Home & Ambient

作品名称：Growling Creatures

获奖者：Accenture Song Germany, Hamburg, Germany

业主：Krombacher, Kreuztal, Germany

29

装置 Installation

作品名称：GROHE SPA – Aquatecture

获奖者：LIXIL GLOBAL DESIGN, Düsseldorf, Germany

D’art Design Gruppe GmbH, Neuss, Germany

业主：Grohe AG, Düsseldorf, Germany

30

都市声效 Urban Sound Design

作品名称：From Noise to Nice – The Tuning of a Playground

获奖者：Efterklang, part of AFRY, Stockholm, Sweden

Wall of Sound, Arl?v, Sweden

业主：Helsingborg Municipality, Helsingborg, Sweden

31

包装设计 Packaging Design

作品名称：Electrolux

获奖者：BVD, Stockholm, Sweden

Electrolux In-house Design, Stockholm, Sweden

业主：Electrolux Group, Stockholm, Sweden

32

展会设计 Fair Stands

作品名称：CONCRETE SHELL – Sch?ck Fair Stand BAU 2023

获奖者：D’art Design Gruppe GmbH, Neuss, Germany

业主：Sch?ck Bauteile GmbH, Baden-Baden, Germany

33

字体与字型 Typography

作品名称：Cheers, Macau!

获奖者：University of Macau, Centre for Arts and Design, Macau, SAR of China

业主：University of Macau, Centre for Arts and Design, Macau, SAR of China

34

年度报告 Annual Reports

作品名称：BMW Group Integrated Online Report 2023

获奖者：3st kommunikation GmbH, Mainz, Germany

业主：BMW Group, Munich, Germany

35

数字解决方案 Digital Solutions

作品名称：Blackmagic Camera App

获奖者：Blackmagic Design, Melbourne, Australia

业主：Blackmagic Design, Melbourne, Australia

36

包装设计 Packaging Design

作品名称：Bjana Quatro

获奖者：Futura DDB d.o.o., Ljubljana, Slovenia

业主：Vinska hi?a Bjana, Dobrovo v Brdih, Slovenia

37

海报 Posters

作品名称：Bayerische Hausbau RE – 70th Anniversary

获奖者：Zeichen & Wunder GmbH, Munich, Germany

业主：Bayerische Hausbau RE GmbH & Co. KG, Pullach, Germany

38

出版与印刷物 Publishing & Print Media

作品名称：Bahrain ePassport

获奖者：HID, Basingstoke, United Kingdom

业主：Kingdom of Bahrain | Ministry of Interior – Nationality, Passport and Residence Affairs, Manama, Bahrain

39

包装设计 Packaging Design

作品名称：ALUFIX

获奖者：KTHE | Team Farner Group GmbH, Vienna, Austria

业主：BIOSPHERE GmbH, Vienna, Austria

40

特刊 Special Publication

作品名称：A Soup to Remember

获奖者：Bruketa&?ini?&Grey d.o.o., Zagreb, Croatia

业主：Marodi d.o.o., Nedeli??e, Croatia

41

医疗保健和医疗数字解决方案 Digital Solution for Healthcare & Medical Treatment

作品名称：855-HOW-TO-QUIT-(OPIOIDS)

获奖者：Raw Materials, Austin, USA

SERVICEPLAN GERMANY, Munich, Germany

业主：Anzen Health, Chicago, USA

42

数字产品设计，电子商务平台 Digital Product Design, E-Commerce Platform

作品名称：YOOY

获奖者：Zapiens Design, Madrid, Spain

业主：Grupo Lence, Lugo, Spain

43

企业设计与识别 Corporate Design & Identity

作品名称：Verifone

获奖者：NORD ID, Stockholm, Sweden

业主：Verifone, Bucharest, Romania

44

空间传达 Spatial Communication

作品名称：Unveiling E-GMP

获奖者：MADGENERATOR, Seoul, South Korea

VINYL I, Seoul, South Korea

业主：Hyundai Motor Group, Seoul, South Korea

45

展览设计 Exhibition Design

作品名称：The Gospels Room Liesborn

获奖者：BOK + G?rtner GmbH, Münster, Germany

业主：Kreis Warendorf, Warendorf, Germany

46

品牌设计与识别 Brand Design & Identity

作品名称：SVT – Uppdrag Granskning

获奖者：Dallas Sthlm AB, Stockholm, Sweden

业主：Sveriges Television AB (SVT), Gothenburg, Sweden

47

室内设计 Interior Design, 展览设计 Exhibition Design

作品名称：Rikuzentakata City Museum

获奖者：TANSEISHA Co., Ltd., Tokyo, Japan

业主：City of Rikuzentakata, Rikuzentakata City, Iwate Prefecture, Japan

48

零售设计 Retail Design

作品名称：Perfect Diary Flagship Store

获奖者：SAMURAI, Tokyo, Japan

业主：Yatsen Global, Guangzhou, China

49

网站设计 Website Redesign

作品名称：Mellon Foundation

获奖者：Work & Co, New York, USA

业主：Mellon Foundation, New York, USA

50

品牌门市 Brand Store

作品名称：MAYBELL

获奖者：Design Studio U.lab, Seoul, South Korea

业主：MAYBELL, Seoul, South Korea

51

展厅、客户中心 Showroom, Customer Centre

作品名称：MARTOR WORLD

获奖者：D’art Design Gruppe GmbH, Neuss, Germany

业主：MARTOR KG, Solingen, Germany

52

企业设计与识别 Corporate Design & Identity

作品名称：Logika

获奖者：Luminous Design, Athens, Greece

业主：Logika, Athens, Greece

53

展览设计 Exhibition Design

作品名称：Jung Youngsun – For All That Breathes on Earth

获奖者：MMCA, Korea – Design Team National Museum of Modern and Contemporary Art, Seoul, South Korea

业主：MMCA, Korea – National Museum of Modern and Contemporary Art, Seoul, South Korea

54

活动设计 Event Design

作品名称：BRABUS Signature Night 2023 – The First-Ever Immersive Car Fashion Show

获奖者：Elastique. GmbH, Cologne, Germany

业主：BRABUS GmbH, Bottrop, Germany

55

企业设计与识别 Corporate Design & Identity

作品名称：Bombardier

获奖者：Lippincott, New York, USA

业主：Bombardier, Montreal, Canada

56

线上 Websites

作品名称：855-HOW-TO-QUIT-(OPIOIDS)

获奖者：Raw Materials, Austin, USA

SERVICEPLAN GERMANY, Munich, Germany

业主：Anzen Health, Chicago, USA

57

空间传达 Spatial Communication

作品名称：2023 Taiwan Design Expo – When Mountains and Rivers Start

获奖者：Serendipity Studio, Hsinchu, Taiwan

National Yang Ming Chiao Tung University, Hsinchu, Taiwan

业主：Cultural Affairs Department, New Taipei City Government, New Taipei City, Taiwan

58

数字展厅 Digital Showroom

作品名称：2023 LVMH Prize

获奖者：Feels Like, Barcelona, Spain

业主：LVMH, Paris, France

59

电影与动画 Film & Animation

作品名称：CoMotion 2024 – The Nature System

获奖者：SCAD Savannah College of Art and Design, Savannah, GA, USA

业主：SCAD Savannah College of Art and Design, Savannah, GA, USA

60

香水包装 Perfume Packaging

作品名称：Island Hideaway

获奖者：China University of Technology, Taipei City, Taiwan

业主：China University of Technology, Taipei City, Taiwan

61

品牌设计与识别 Brand Design & Identity

作品名称：SCAD Northwest Wayfinding System

获奖者：SCAD Savannah College of Art and Design, Savannah, GA, USA

业主：SCAD Savannah College of Art and Design, Savannah, GA, USA

62

特刊 Special Publication

作品名称：Tribal Translator – Shaman Culture of Taiwan’s Indigenous Taroko Tribe

获奖者：China University of Technology, Taipei City, Taiwan

业主：China University of Technology, Taipei City, Taiwan

63

品牌Brands

作品名称：YANXI CONSULTING

获奖者：Chongqing Yuhan Advertising Co., Ltd. (Advertising Agency), Chongqing, China

业主：Chongqing Yuhan Advertising Co., Ltd., Chongqing, China

64

品牌设计与识别 Brand Design & Identity

作品名称：The Geomanist Club of the Universe (GCU)

获奖者：Chuye Chen, New Haven, USA

业主：Yale University, New Haven, USA

65

书籍 Book

作品名称：La Divina Commedia

获奖者：Macau University of Science and Technology, Macau, SAR of China

业主：Macau University of Science and Technology, Macau, SAR of China

点击阅读完整获奖图文