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精致优雅的燕窝甜品实验室

2019.06.04 |     关键词:休闲餐饮

01.入口全景.jpg

店铺概念总览图.jpg

自然界中不乏以六边形与曲线呈现的天工之作,其背后隐藏着物质分子排布的巧妙与柔美形态。Towodesign堂晤设计从“为健康而研发”的品牌立意出发,择取了化学式中的基础图形——等边六角形结构。通过变化使其渗透到品牌Dr.Bravura贝瑞博士的店面logo、地面、墙面和展示架中,再结合实验室计量器皿的元素运用,建构了一个实用体验与美学意象共存的复合功能空间。


A variety of works of nature feature hexagons and curves, behind which is the subtle arrangement of molecules. The studio Towodesign recently completed a bird's nest drink and dessert shop for Dr. Bravura. Based on the brand's concept of "Research and Development for Health", Towodesign applied regular hexagons, commonly seen in chemical formulas, to the storefront logo, the floor, walls and display stands. These hexagons, are combined with elements derived from measuring vessels used in laboratories, together creating a unique space that integrates functionality and aesthetics. 


02.入口实验室风格展示道具.jpg


11.胶囊型展示柜.jpg


13.道具表盘的细部.jpg


Dr.Bravura贝瑞博士本身是以营养科学为基础,衍生出燕窝相关的甜品与轻饮,为当下年轻人提供了健康、新颖、高端的结合传统食材的新型轻食体系。商铺沿袭了品牌的主题颜色,主体空间以白色打底,金色勾勒,部分穿插低度的粉与灰,彰显轻奢的气质。门头水平描摹的金色线条,延伸至入口展示区的几何造型货架,进而贯穿于内部堂食区的桌椅及装饰细节,以几何美学的思维,对空间的轮廓进行勾勒。


Grounded on nutrition science, Dr. Bravura serves bird's nest drinks and desserts, and provides healthy, novel and high-end light food system that incorporates traditional ingredients. The space inherits the brand's typical color palette, with white setting the overall tone, gold sketching the contours and light gray and pink dotted in it. Gold lines highlight the storefront, frame the display stands with geometric shapes, and blend into the chairs and decorative details in the seating & eating area. The space is outlined with the aesthetics of geometry.


06.入口看销售展示区.jpg


09.从展示区看吧台.jpg


10.礼品服务区.jpg


17.转角小景.jpg


店内的灵魂当然要回归于它所提供的产品和服务。开放式货架上,燕窝产品像艺术品一样陈列着,使顾客专注了解食材的原生细节,同时也感受到品牌对高品质生活的用心倡导。这种对于品质的关怀同样体现在其他细节中:玻璃、金属框架与大理石纹理完美搭配,传递出尊重材质天性的态度;独具个性的家具,每一件都是品牌专属气质的定制物件;堂食区疏密有致的座位排布,墙体与家具互相呼应的韵律曲线,与售卖区的精密科学感产生对比,更能引起顾客坐下来小憩一番的兴趣。


The soul of the shop lies in the products and services it provides. On the open shelf, edible bird's nest products are displayed like artworks, enabling the customers to know about the details of the natural ingredients and the concept of pursuing a high quality life that the brand advocates. The details of the interiors show quality and exquisiteness. Glass, metal frames and marble grains complement each other, and each piece of furniture are customized, characteristic and unique. In the seating & eating area, seats are arranged in diverse densities. And the walls and furniture echo each other and create a spatial rhythm, in contrast with the sales area featuring a sense of scientific precision, which is quite compelling to customers.  


14.从展示区看堂食卡座区.jpg


18.灯具的曲线与空间的曲线互相呼应.jpg


07.展示区胶囊型展示架.jpg


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Towodesign堂晤设计是一个开放性的设计师团体,凝聚了一批执著务实、不断创新的先锋设计者。他们致力于打造深入人心的空间体验——通过深入生活的研究,寻找建立在人们文化习惯上,却又不易被发现的亮点;通过艺术、视觉、家具、空间,为品牌打造属于自己性格的全方位界面。 Towodesign专注于互联网时代城市商业空间的重构,力求从功能复合、文化融合、终端整合方面定制品牌战略;团队为初创的企业打造符合自己特性又有别于竞品的独特形象界面,也为老的企业重新挖掘新的传播价值,并将信息植入于空间为核心的整体设计中。最终通过成本控制、工程实施、软装配置、艺术装置建造等全面的细节把控落地。

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项目信息

项目名称:Dr.Bravura贝瑞博士燕窝饮品综合店

项目地点:上海

项目类型:休闲餐饮

项目面积:119㎡

设计公司:Towodesign堂晤设计

主持设计师:何牧 

设计团队:何牧、任伟、

                 刘雄杰、郑力源 

完工时间:2019.03 

主要材料:不锈钢、水磨石、

                 石材、涂料 

摄影:Towodesign堂晤设计

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